JLL Reveals PH Philippine Property Market Will Remain Vigorous for the second half of 2019

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August 14, 2019

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JLL’s thorough research and expert analysis includes the 2ndQ 2019 Metro Manila and Davao property markets.  And based on JLL’s comprehensive study, the state of the Philippine real estate industry remains dynamic- and poised to attract more investments in the ensuing months.

 

METRO MANILA PROPERTY MARKET OVERVIEW (2Q19)

 

OFFICE PROPERTY MARKET

 SUPPLY

An estimate of 156,100 square meters of office space was added to the total stock owing to the completion of eight (8) buildings, bringing in the aggregate supply added for 2019 to 336,700 square meters of office space. Development completions in 2Q19 are spread in several locations across the districts of Metro Manila within the Cities of Makati, Muntinlupa, Paranaque, Pasay, Quezon and Taguig. The biggest of this development is MWM Terminal Inc.’s PITX Tower 4 in Paranaque City, which spans 19,200 square meter. This is followed by Double Dragon Center West with 17,600 square meters; 100 West Building in Filinvest Makati with 14,300 square meters and SM City Fairview Tower 1 with 12,600 square meters.

As of 2Q19, total supply of office spaces from Grade B to A developments approximately totals to 8.1 million square meters of office space with the majority located in Taguig City followed by Makati City backed by the presence of established CBDs – Makati and Bonfiacio Global  City (BGC). The high demand and concentration of office developments has spilled to its fringe areas with the presence of Mckinley Hill and Mckinley West in Taguig City and office developments rising along Chino Roces Avenue and other townships.

DEMAND

              Metro Manila maintained a manageable vacancy level at 6% amid continuous additional office spaces from development completions. Taguig City holds majority of the office spaces untenanted as majority of the recent development completions are in BGC. Coming in second is Makati City, followed by Quezon City.

Offshoring and Outsourcing (O&O) remain as the major demand driver, taking-up approximately 128,100 square meters of office space in 2Q19. For the whole of 1H19, around 181,000 square meters of office space was absorbed by O&O firms. However, there has been a slow q-o-q take-up of office spaces from O&O firms in Metro Manila as they have expanded more in the provinces, owing to the limited PEZA approvals for IT centers especially in Metro Manila.

In 2Q19, only two buildings were granted PEZA accreditation with one located in Taguig City and the other in Iloilo City. Moreover, the government’s Administrative Order No. 18 for 2019 imposes prohibition of reviewing and granting PEZA applications for properties located in Metro Manila to allow the creation of more special economic zones in the provinces.

 Online Gaming remains the second top office space occupier in the whole of 1H19 leasing a total of 160,000 square meters of office space in Metro Manila with around 119,200 square meters of office space transacted in 2Q19. For the said quarter, a POGO leased a whole building in Quezon City with a Gross Leasable Area (GLA) of 10,400 square meters and also leased significant amount of office spaces in two buildings within Paranaque City. As of June 2019, 56 POGOs have been registered with PAGCOR.

Pharmaceutical companies came as a surprise as a major demand driver to leased office spaces in 1H19, taking up an estimate of 45,100 square meters mainly due to their expansions within Metro Manila. Fourth top office space occupier for 1H19 are flexible workspace operators leasing 14,400 square meters of office space in Metro Manila.

Major foreign and local operators remain to be aggressive in their expansion plans and are seeking to increase footprint both in CBD areas and secondary business hubs. In 2Q19, WeWork opened its second facility in the country at RCBC Plaza in Makati CBD.

RENTS

           Makati City remains to have the highest quoted rent mainly due to the presence of Prime Office buildings within Makati CBD. Limited available office supply in Makati CBD, robust demand, and presence of prime office buildings pushed landlords to command higher rents. Next would be Taguig City due to robust space demand in BGC with up-to-date building facilities. On the other hand, buoyant occupancy from online gaming in the Bay Area pushed rental rates further.

            Meanwhile, asking rents of developments to complete from 2H19-2022E are close to the range of rents of existing developments with Taguig City leading the higher end of the spectrum due to more construction of Grade A developments in BGC. Buildings that are registered with USA’s LEED (Leadership in Energy and Environmental Design) or the Philippine Green Building Council’s BERDE certifications have been influencing the increase in value of rents due to quality technology and equipment used for buildings to be environmentally sustainable in the long run.

 

RESIDENTIAL CONDOMINIUM PROPERTY MARKET

SUPPLY

More than 2,000 units are completed in 2Q19, mostly coming from Makati City and Taguig City. The latter half of the year is expected to deliver around 35,500 units more, recording a peak, should there be no construction delays. Makati City and Quezon City house majority of both existing and future condominium supply. Growth is noticeable in Pasay City in the next three years due to the uptick of investments in Bay City. SM Prime Holdings, Inc. holds majority of both existing and future supply, on the back of being the lead contributor in various cities, particularly Pasay City where more than 90% of the pipeline belongs to the developer.

DEMAND

Average vacancy rate in Metro Manila is recorded at 2%, with Pasay City and Paranaque City pulling down the rate due to online gaming tenants, while employees and students drive the leasing activities for Makati City and Quezon City. A solid preselling market in Metro Manila is observed, evident from high sales take-up figures of future developments. Paranaque City is lagging behind other districts, primarily due to a large number of available units in a development located in the city’s outskirts.

Another demand driver comes from the leasing market. The leasing market for upper-mid to luxury developments source demand from corporate housing needs of expatriate employees of O&O firms, MNCs, and embassies.

Additionally, local and foreign high-net worth investors continue to drive the sales market for upper-mid to luxury developments – with the purpose of either renting out the units or flipping them upon capital appreciation. Meanwhile, individuals that make up starting families, young professionals, and upgraders make up the end-user demand profile of mostly mid-range developments.

 

RENTS AND SELLING PRICES

The strong leasing market, driven by expatriate employees, stimulated rents in Makati City and Taguig City, becoming the highest across districts. On the other hand, rents in Pasay City and Parañaque City are influenced by healthy demand from online gaming employees.

As far as selling prices go, Makati City commands the highest prices for both existing and future supply, while prices in Paranaque City have continuously gone up, evidenced by the prices of future supply, due to the large interest in Bay City.

 

RETAIL PROPERTY MARKET

SUPPLY

              Total existing stock as of 2Q19 stood at 6.5M square meters. Quezon City leads all markets with a share of 27%, followed by Manila City and Pasay City with 13% and 11%, respectively. Forecast supply to add 673,500 square meters (2019E-2022E) with Paranaque City cornering majority of the future stock at 29% (Ayala Malls Bay Area – 192,000 square meters).

DEMAND

Average vacancy registered at around 3.0%, with Taguig City market posting strong occupancy (at around 98%) and Pasig City having the highest vacancy (at around 8-9%) due to the expansion of The Podium.

F&B brands continued to lead the retail demand. Some of the new foreign Food and Beverage (F&B) brands that entered in 2Q19 are Shake Shack in Central Square in BGC, Original Cake in SM San Lazaro, Famous Amos in S Maison, and Taiwan’s One Zo in Promenade Food Court Greenhills.

F&B brands that expanded during the quarter include Tiger Sugar, Botejyu, J.Co, Soban, Pound by Todd English and Pho Hoa.

Fast fashion brands in the like of clothing and apparel, shoes and bags also dominated the retail market in 2Q19. Known brands that had expansion include Parfois, Charles and Keith, Onesimus, Ever New, Terranova, Superga, and Daniel Wellington.

Several skincare brands, especially Korean brands opened in 2Q19. Known brands include The Saem, the Face Shop, and Innisfree. As part of re-entering the Philippine market, Innisfree opened second branch in SM Megamall.

 

RETAIL RENTS

Average rentals range PHP 1,100 to 2,700 per square meter per month.

 

HOSPITALITY PROPERTY MARKET

SUPPLY

                One hotel opened in 2Q19, providing an additional 93 rooms to the total hotel stock, specifically in Manila.  1H19 additions are at 486 rooms, brought upon by Sheraton Manila City and Hotel Lucky Chinatown. 2H19 is expected to bring an additional 4,800 rooms to the market, pushing up stock to over 41,000 rooms. Key hotels are multiple Red Planet hotels, Aruga by Rockwell Phase 3, Dusit D2 the Fort, multiple Seda developments, Novotel Manila, Hotel Okura, and Park Inn North EDSA.

Succeeding years look to taper off, with significant increase in stock in Paranaque, Makati, Quezon City, and Taguig. The bay area (Pasay + Paranaque) and Makati take up majority of hotel stock, with future supply still dominated by the three cities.

 

DEMAND AND ITS DRIVERS

Paranaque commands highest occupancy, brought about by strong pull of casino gamers and supplemented by its location near NAIA, pushing occupancy to above 90%. Other areas are seen to have occupancy within the 70 to 80% range.

Makati and BGC, meanwhile, remain a strong business/ corporate, as well as MICE destination.

In Quezon City, demand is driven mostly by MICE events from local companies and government.

ROOM RATES

Based on Deluxe room category rates, Manila City and Muntinlupa City hold the largest price per room because of The Manila Hotel and Crimson Hotel. Taguig room rates start at 11,000 because of the more upscale nature of hotels in the city and the profile it commands, specifically in BGC.

 

DAVAO CITY PROPERTY MARKET OVERVIEW (1H19)

 

OFFICE PROPERTY MARKET

SUPPLY

Total supply is at 220,000 square meters. Full take-up is noted for all Grade A/PEZA accredited office spaces except for Davao Finance Center, which was only completed by the end of 2018. A total of 87,000 square meters coming from 7 office building projects is anticipated over the next two years. 

Developer share is spread across developers with Plaza de Luisa Development Corporation leading the market with 15% of office stock.

 

 

DEMAND

Main demand drivers are O&O firms. A slowdown in take up was noted in 2017 and early 2018 due to the declaration and extension of martial law. However, a firm from the O&O industry took up majority of available supply in 4Q 2018.

PEZA accredited projects are already fully occupied.

Flexible workspaces are noted, with Regus having two offices and Skynora locating in Davao City last 2018. Davao Finance Centre started out slow, but has since reached around 50% in 6 months of operations. Strong office market take-up is anticipated.

O&O expansion is foreseen as the main driver moving forward, supported by the large, healthy labor pool of skilled workers in Davao City. There is very high demand for PEZA approved office buildings as current PEZA stock is at 0% vacancy. Upcoming supply is still low and is a good opportunity for developers to take advantage of.

 

RESIDENTIAL CONDOMINIUM PROPERTY MARKET

SUPPLY

Total supply at 6,900 units, but is expected to increase to 21,300 units by 2022, driven by continuous expansion of existing residential projects and large pipeline from new entrants in Davao City. Current market leaders are the Ayala group and Filinvest Land Inc. Leader for market share of future units are SMDC with their massive Lane Residences development bringing in a total of 3,700 units. Following them are Filinvest Land Inc. which already has multiple projects and Cebu Landmasters Inc. which is venturing into three township developments.

DEMAND

Main demand drivers are local HNWIs, with OF Workers purchasing as well. Developments are mostly multiple tower mid-rise condominiums, with high rise condos gravitating towards the stretch of JP Laurel and the Poblacion District. Large jump in residential supply (6,900 units to 21,000 units). Main drivers will still be HNWIs, OF workers as secondary market. Condos primarily for investment purposes, has potential adaptation of condos into condotels/BnBs with the strong hotel sector.

 

 

RETAIL PROPERTY MARKET

SUPPLY

Total stock is currently at 865,000 square meters GFA, dominated by SM Prime, with 31% share and DSG Sons, with 22% share. Cebu Landmasters Inc. is anticipated to bring in two retail malls as part of their announced townships in Matina. Vista Mall is looking to enter the market in Maa, far from the city proper, with 35,000 square meters of GFA. Developments are gearing away from the downtown and JP Laurel areas because of the already strong presence of SM, Ayala, and DSG Sons in the area. LTS Malls Inc. has an upcoming redevelopment project along JP Laurel aAvenue as well.

DEMAND

                Main demand drivers are expansion from local brands and locators with existing operations in Davao City. Retail development branching outside of the city proper of Davao City. Developers are starting retail projects outside the stretch of JP Laurel and the downtown area (Poblacion), due to high saturation in the said areas. Investors looking to consider retail developments have potential in the surrounding areas of Bajada, Matina, Maa, and Buhangin are anticipated.

 

HOSPITALITY PROPERTY MARKET

SUPPLY

250 additional hotel rooms from two hotel developments within 1H19. Of the total supply, only 1,097 rooms are 4-Star, the rest being 3-star and lower. Forecast supply to reach 6,000 up to 2022, coming from 3 and 4-star hotels. Major supply is expected in the next two years, with 747 more units set for completion in 2019, due to slippages in anticipated hotel completions within 2018, and 663 units in 2020, dominated by the anticipated completion of the 519-room Hotel 101. Cebu Landmasters Inc. and LTS Malls Inc. have announced plans to put up convention centers in their upcoming projects.

DEMAND

MICE and Business Travelers are the main market drivers, along with local tourist arrivals. Monitoring tourist arrivals in 2018, the only lean month was in January. There is a healthy hotel sector, providing investment potential from developers and hotel operators. LGU provides MICE incentives. Lower-tier hotels are able to achieve high occupancy because of spillover of demand from hotels with convention facilities. Low growth in 4-star hotel rooms and absence of 5-star hotels are seen as opportunities for developer. LGU is looking for convention centers that can accommodate large events, with SMX convention center as the only one that can accommodate over 5,000 pax. There is also potential in reaching and serving the needs and wants of the growing influx of business and leisure tourists from international direct flights to Davao City to supplement the hotel sector.

 

JLL continues to be optimistic and excited about the future of the Philippine real estate industry and expects the 2nd half of 2019 and beyond to provide many opportunities for real estate stakeholders, that will surely redound to the country’s economic good.

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