CAGAYAN DE ORO CITY – SM CDO Downtown Premier has introduced Donni, a towering and vibrant giraffe installation, as the mall’s newest attraction, bringing a fresh sense of excitement and community engagement to the city’s shoppers and visitors.
Donni stands proudly at the event center, serving as both a stunning visual masterpiece and a gathering point for families, friends, and tourists. Designed to represent both tranquility and vibrancy, the installation encourages visitors to pause, connect, and embrace the lively energy of Cagayan de Oro’s urban scene.
“SM CDO Downtown has always been about bringing new and exciting experiences to our shoppers. Donni is more than just an installation—it’s a symbol of how urban life can be both vibrant and peaceful at the same time,” said an SM representative.
The giraffe’s debut has drawn overwhelming enthusiasm, amplified by a surprise appearance from Maloi of the P-pop group BINI, who delighted mall-goers by dancing alongside Donni. The event went viral on social media, reinforcing Donni’s growing popularity as a cultural icon.
More than just an aesthetic addition, Donni plays a vital role in enhancing the overall shopping experience at SM CDO Downtown Premier. The mall continues to innovate with immersive attractions, interactive exhibits, and community-driven events, further solidifying its reputation as a top lifestyle and leisure destination.
Donni also symbolizes the broader movement towards experiential retail, where engaging and memorable installations drive foot traffic and foster stronger connections between shoppers and the mall environment. Experts believe that such creative approaches will continue to shape the future of retail, making places like SM CDO Downtown more than just shopping hubs, but thriving community spaces.
For those eager to meet their newest “downtown bestie,” Donni is available for visits daily at the SM CDO Downtown Premier event center. Whether you’re looking for a fun photo opportunity, a place to unwind, or a unique experience, Donni is a must-see highlight of the city.
