Cebu Pacific (CEB) celebrates the Filipino spirit of giving back to those who shaped our lives through a new two-minute brand film, showing how affordable fares help more Filipinos make their loved ones’ travel dreams come true — especially for first-time flyers.
Coinciding with the film’s release, CEB is holding a seat sale from October 1–15, with flights to select destinations for as low as PHP 99 one-way base fare, exclusive of fees and surcharges. The travel period runs from October 1, 2025 to March 31, 2026. “Seat sales have become hallmarks of Cebu Pacific. Every time we roll these out, we hear stories of families booking their first trips together or travelers looking forward to ticking off a new destination on their bucket list. It’s heartwarming to hear these stories, and through this film, we want to honor those who give back to their loved ones and celebrate the excitement of discovering a new destination,” said Candice Iyog, CEB Chief Marketing and Customer Experience Officer.
The film mirrors real-life stories of Filipinos who booked flights during CEB’s seat sales to surprise their loved ones with memorable trips. Whether it’s a domestic getaway or an international adventure, CEB has become the first step toward flying for millions of travelers.
From the airport to arrival, CEB works to make travel convenient and welcoming. Its cabin crew’s trademark warmth and attentiveness help first-time flyers feel at ease and enjoy their first moments in the sky.
CEB’s extensive domestic and international network continues to open doors for first-time flyers and seasoned travelers alike. With direct flights from Manila, Clark, Cebu, Iloilo, and Davao, CEB makes air travel easily accessible for more passengers across the Philippines. Watch the full short film on hereand be inspired to give the gift of travel this holiday season with CEB’s low fares and signature seat sales.
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